McMillen renews sponsorship with Amalie Oil

Discussion in 'Alcohol Racing News' started by Will Hanna, Dec 8, 2005.

  1. Will Hanna

    Will Hanna We put the 'inside' in Top Alcohol
    Staff Member

    Joined:
    May 6, 2003
    Messages:
    6,706
    Likes Received:
    133
    FOR IMMEDIATE RELEASE

    Amalie Oil Renews Sponsorship With InstiGator - Adds Major
    Associate Sponsorship to McMillen Top Fuel Team

    December 8, 2005
    Elkhart, IN - In an announcement today, Amalie Oil extended
    their partnership with Hoosier Thunder Motorsports for an additional two
    years. Amalie will continue as the Major Sponsor on the Amalie Oil
    InstiGator Funny Car and add Major Associate sponsorship to the Knoll
    Gas Motorsports Top Fuel team piloted by Terry McMillen.

    "Our relationship with Amalie Oil began in 2000," stated Hoosier
    Thunder Motorsports team owner Terry McMillen. "We're excited to add to
    an already strong partnership. From Harry Barkett and Denny Madden to
    Andrew Bornstein and the hundreds of Amalie associates, we've always had
    the strength and support of one of the finest organizations behind us."

    Amalie Oil, the Official Motor Oil of the IHRA, is also the
    title sponsor on two of IHRA's top events - The Amalie Oil Texas
    Nationals in San Antonio, TX and the Amalie Oil North American Nationals
    in Epping, NH. Amalie also posts contingency in both Pro and Sportsman
    classes in the IHRA.

    The Amalie Oil InstiGator Top Alcohol Funny Car debuted in 2002
    when McMillen and Amalie Oil's Business Development Manager, Andrew
    Bornstein, expanded on the popular "gator" theme that the company used
    for its motorsports marketing. The Amalie Oil marketing department then
    took over and Michelle Barkett designed what has arguably become the
    most recognized car in motorsports. "Everyone just loves that smiling
    gator car," added McMillen. "No matter where we go, whether it's Texas
    or Canada, people see the Amalie logo and ask me, 'Hey, isn't that the
    gator car?' It's always a great feeling."

    A driver search for the Amalie Oil InstiGator continues and an
    announcement is expected soon.

    Amalie will make the McMillen-piloted Top Fuel Team "Better Than
    It Has To Be" when they add their logo as a Major Associate Sponsor
    during the 2006-2007 campaigns. The sponsorship will increase Amalie's
    exposure and brand awareness as the Top Fuel team will compete in all
    IHRA and at least 8 NHRA races. "From what we can see the quality of
    this team is outstanding," commented Andrew Borstein, Business
    Development Manager for Amalie. "They'll be competitive from the opening
    day. We're excited about this opportunity to increase our brand
    awareness in new motorsports markets."

    Evan Knoll's TORCO Race Fuels is also an Amalie distributor.
    Knoll added, "The marketing partners on these teams gel nicely. We're
    very proud of our association with Amalie and the quality products that
    they offer to our racers and fans."

    Since 1903 Amalie has been "Better Than It Has To Be". The
    company markets its products worldwide, has distribution operations in
    Dallas; Jacksonville, Florida; and Los Angeles.

    To learn more about Amalie Oil visit: http://www.amalie.com/

    Stay up to date with Terry McMillen ( http://hoosierthunder.com)
    and TORCO Race Fuels ( http://torcoracefuels.com)



    ###

    For more information, photos or to arrange an interview:
    CONTACT
    Jim Walczak
    615-415-7771
    [ jim@squeakywheelonline.com
    <mailto:jim@squeakywheelonline.com> ]

    Rhonda Mc Millen
    [ Rtd29083@aol.com <mailto:Rtd29083@aol.com> ]

    Terry Mc Millen
    [ trdt29083@aol.com <mailto:trdt29083@aol.com> ]
     
    #1

Share This Page